eCommerce Email Automation

For an online shop, the emails that do the most work are often the ones you only set up once. Automated flows go out at exactly the right moment, triggered by what each customer does on your website, and keep generating sales long after they’re switched on.

Shopify and Omnisend

I build automations in Omnisend, connected to your Shopify store, so every email is triggered by what customers actually do: signing up, browsing, adding to basket, buying, or going quiet.

The flows I set up

A welcome series that introduces new subscribers to your brand and nudges them towards a first order. Abandoned basket and browse reminders that bring back people who were nearly ready to buy. Post-purchase emails that thank, reassure, ask for reviews and suggest what to buy next. Win-back emails for customers who haven’t ordered in a while.

How I work

I start with your shop, your products and your customers, then plan the flows that will make the biggest difference first. I write the emails in your brand voice, build them in Omnisend, connect them to your Shopify store and test them before they go live. Once they’re running, I check the results regularly and tweak subject lines, timing and offers to improve them.

Alongside your campaigns

Automation works best with a healthy list and regular campaigns. I can grow your subscriber list and plan your promotional emails too, so everything works together.

Email marketing campaigns →

If your shop’s emails could be doing more, drop me a line and let’s talk about where to start.