I’ve been working with the fantastic team at epicair.co.uk since October 2019. My main focus has been Facebook and email marketing to generate sales for Veto Pro Pac – the ultimate tradesman’s toolbag.
The strategy has revolved around creating a thriving community of Veto VIPs. Veto fans sign up to the email list and join the Facebook Group and get access to monthly competitions, giveaways, purchasing perks and the inside intel on their favourite work accessory.
The Epicair Veto VIP Facebook group has become a hub for Veto owners and wannabe owners to ask questions, get advice, share pictures and tips.
As a result of these activities, the Facebook group has grown to 2k members strong and the email list to 3k sign-ups.
During the 2020 Veto Pro Pac spring promo, Epicair generated 76.53% more sales revenue than the year before.