Sabbot Headwear

I have been working with the lovely Stuart at Sabbot Headwear since autumn 2017. The key messages for this brand are the strong ethical stance of being anti-fur in fashion, as well as conveying the extremely high quality of their knitwear in a fun and approachable way.

The bulk of my activity is in managing the Sabbot social media accounts, with posts including a healthy mix of Sabbot’s latest news, user-generated content (customers enjoying their hats!), influencer engagement and partner campaigns. I regularly engage with followers, stockists and potential customers on each platform resulting in the follower numbers and engagement levels growing month by month. The end result of this has been a great increase in sales via the Sabbot website.

I also keep the website updated, undertake ongoing SEO of the site, adding copy to products and about pages, and write and manage the bi-monthly email newsletter campaigns to previous customers, stockists and potential stockists.